Plastic Packaging Has Future?

Recently, Innova Market Insights revealed its major packaging trends research for 2023, with “plastic circularity” leading the way. Despite anti-plastic sentiment and increasingly strict waste management regulations, plastic packaging consumption will continue to grow. Many forward-thinking brands see the future of plastic packaging as supporting a circular economy. “Green but clean,” “renewable,” “connected,” and “reusable” make up the main packaging trends for global market researchers. With the proliferation of environmentally friendly claims on packaging, greenwashing fears will abound, creating opportunities for brands that can defend sustainability information with verified science. Meanwhile, paper-based and bioplastic packaging, connecting technologies, and reusable packaging systems will continue to gain traction in achieving greater environmental sustainability.

Despite efforts to reduce plastic and increase renewable alternatives, the inherent qualities of plastic as a lightweight, versatile, and hygienic material mean that production and consumption will continue to grow. The main focus for governments and industries now should be to provide recyclable design packaging and recycling systems to help rebuild plastic in a circular economy. Innova Market Insights found that since the COVID-19 pandemic, 61% of global consumers believe increased use of plastic packaging is necessary for safety, even if it may not be desirable. Despite the plastic pollution crisis and low recycling rates, 72% of global consumers still believe that plastic has average or higher recyclability compared to other materials. Additionally, half (52%) of respondents said they would pay more if products were packaged in recyclable materials. Consumer behavior is seen as a significant contributor to plastic pollution. “To improve the circularity of plastics, we have noticed a growing trend towards single-material films made of LDPE and PP, which already have recycling infrastructure,” said Akhil Eashwar Aiyar, Project Manager at Innova Market Insights.ement regulations, plastic packaging consumption will continue to grow. Many forward-thinking brands see the future of plastic packaging as supporting a circular economy. “Green but clean,” “renewable,” “connected,” and “reusable” make up the main packaging trends for global market researchers. With the proliferation of environmentally friendly claims on packaging, greenwashing fears will abound, creating opportunities for brands that can defend sustainability information with verified science. Meanwhile, paper-based and bioplastic packaging, connecting technologies, and reusable packaging systems will continue to gain traction in achieving greater environmental sustainability. Our honeycomb mailer machine, honeycomb envelope mailer production line and the fan-folded paper folding machine and also the honeycomb paper rolls making machine will be your good future choice.